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LATEST FROM THE GLOTO BLOG
Gloto's IP Portfolio Continues to Expand
As a pioneer in marketing technology, Gloto places special emphasis on the creation and protection of key ideas and concepts related to its business by regularly filing patents and trademarks. To date, Gloto has been granted intellectual property in a variety of digital marketing disciplines including mobile marketing and UI/UX paradigms, user-generated content management and publishing, and targeted video advertising.
Interactive TV (iTV): Q1 Trends and Events
Interaction with your TV no longer stops at the remote. Many marketers have already heard about "second screen" or interactive TV experiences in which viewers use mobile devices to access special content in real time about the show they are watching.
Digital Marketing Trends: Will CPM Survive?
Every day there are articles and blog posts written about the disruption occurring in online display advertising. When disruption occurs in any market, the obvious question is: can the current reigning standard, CPM, survive the disruption or is it time to retire CPM in favor of new metrics.
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